WHO WE ARE
We founded Fresh Lens after stepping away from our corporate roles to build a firm around the work we know best: solving business problems, building capable teams and helping businesses move forward.
Over decades in financial services, we have led teams, managed P&Ls and made decisions with responsibility for the outcomes. We have experienced the pressures of growth, the discipline of managing risk and the complexity of making change happen.
That experience shapes how we work. We listen carefully, challenge assumptions and bring practical judgment to the decisions in front of you.
Our three practices—Advisory, Transformation and Talent Search—reflect a simple belief: business progress depends on sound decisions, effective execution and the right people.
A fresh perspective. A committed partnership with you.
Vikas Singhvi brings nearly three decades of experience in financial services across ICICI Bank and ICICI Prudential AMC Ltd. His experience spans Retail Liabilities, Customer Experience, Credit Policy, Fraud Risk, Governance, Collections, Technology and Digital.
He served as Executive Vice President and COO at ICICI Prudential AMC Ltd.
BACKGROUND
ICICI Bank · ICICI Prudential AMC Ltd
Vikas Goel brings nearly three decades of experience in financial services across CitiGroup, ICICI Bank, Standard Chartered Bank and IDFC FIRST. His experience spans retail and rural banking, lending, distribution and large-scale business operations, alongside Fraud Risk, Operational Risk, Audit, Retail Assets Business, Product Management, P&L Management, Collections and Portfolio Management.
He served as Business Head – Rural Assets at IDFC FIRST Bank.
BACKGROUND
CitiGroup · ICICI Bank · Standard Chartered Bank · IDFC FIRST
